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Many people have written about Southwest Airlines’ success without ever having worked there. The Lessons In Loyalty team has almost 4 decades of cumulative experience at Southwest. We have been there, done that, and have the success stories to prove that the concepts employed at Southwest can benefit all kinds of companies. But don’t take it from us; read what our clients say about Lessons In Loyalty:

“With the competition facing State Farm today, you gave us some good tips to put in our war chest…many thanks for hitting the mark.”

- State Farm

"Thank you for the very informative talk you gave to our executive MBA Class. Standards like these keep the leading companies ahead of their competitors."

-Rice University School of Management

"Thanks so much for participating in..(our)..meeting in Chicago. You definitely made an impact and were well received!"

-Office Depot, Chicago

"You delivered a very compelling message about the importance of customer service and teamwork...Your message was both inspiring and motivating."

-JP Morgan Chase Bank, Dallas

"I want to thank you for all the positive influence you have had on my people. You have been a great asset and resource. Your ability to help people get better is a testament to your understanding of human nature and the way you look at situations is amazing."

- General Insulation, Medford, MA

"Lorraine is an exemplary professional and knows how to design, develop, deliver and wow any executive team. I had the pleasure of collaborating with Lorraine on some programs and she is an absolute joy to work with. Any executive who wants to have a true partner to their success would do well to seek her consulting...."

-38 Studios

“Your presentation for Asbury Centers was greatly appreciated by all! I had several e-mails the next day telling me how staff traveled home together talking about what they had heard and discussing how they could implement things. The value of what you provided will be part of Asbury for years to come.”

-Asbury Centers, Inc., Maryville, TN

“I would like to express our sincere appreciation to you for sharing the Southwest Airlines strategy and its implications on culture and execution. As we have just developed a strategy of our own and are embarking on its implementation your insights will be extremely valuable in helping us shape a culture to successfully execute…you were definitely the highlight of our two-day meeting.”

-Amoco Corporation, Houston, TX

“WOW! That was one of the most impactful Leadership Meetings we’ve ever had at Colgan Air. We have had a number of speakers present different topics to our leaders over the years, and your message of employee loyalty and engagement was just what we needed...we will remember your message as one of the most useful and valuable ones we have heard.”

-Mary Finnigan, Colgan Air

“We were in need of transforming our company into a more lean, comprehensive and dependable team. We brought in Lorraine to design a program for us that included many of the teachings in her book. Productivity increased, attraction and retention of employees increased, absenteeism was reduced and a true get it done, with quality, on time, culture was not only accomplished, but in a lasting and effective way in a short period of time.”

- Latex International

“Your ideas on employee engagement will help Pinnacle retain our competitive advantage in the regional marketplace. I have personally implemented the “Culture Committee” (although we are calling ours the “People Committee”) and have seen a huge benefit in staying in touch with our front line employees.”

- Pinnacle Airlines